Coca-Cola is a long time company, known around the world for its products’ physical attributes and the different products the corporation possess. As a result of the numerous amounts of various drinks, the coca-cola company serves as a manufacturer of the goods which the corporation distributes. Due to the tangibility of the products the company possesses, Coca-cola is seen as a physical (facilitating) goods form of bundle. This type of product bundle often contains fixed facilitated goods, which can definitely help to define the Coca-Cola Company. Although many may perceive Coca-cola to be a service company due to the explicit service details and the transportation of things from one place to another In regards to its tangible aspects, the company remains a physical goods type of product bundle, and the products themselves are the facilitating goods.
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