Technology

Coca Cola has always been capable to keep up with the fast changing technology going on globally. They are almost always the first to have the most interesting refrigerating devices to vending machines. For example, they have won Gold Lion award for their new interactive vending machine in the Point of Sale category at the 2009 Cannes Lions International Advertising Festival in June 2009. It was debuted in the 2008 Beijing Olympics and can only be found in selected Simon Malls throughout the United States. It displays a Samsung 46-inch LCD touch screen into the front of a Coca-Cola vending machine. The large-format display combined with Flash technology, motion graphics, high-definition video and Bluetooth capabilities for mobile downloads, creates a uniquely immersive experience for consumers. In addition, Coca Cola currently has 10 million coolers and vending machines placed all around the world today.

Types of Customer Contact

Coca Cola provides 2 types of customer contact. Their website has virtually all the information any customer can possible have a question too. It provides a listing of every single product brand they have available. Everything from their history starting in 1886 to new commercials and campaigns being done today can be found on their website. Coca Cola being a global company has their website accessible in almost all languages. The every day customer can simple log on to cocacola.com and find what they are looking. Even myself as a student was able to find what I needed in a section concentrated on students and research information I may be looking for. Secondly, customers can sign up for daily, weekly, or monthly newsletter to maintain updated on any promotion or survey can be conducting. It provides customers with any new brand launch and special events being hosted.

Service Matrix

Coca-cola uses the Standardized service part of the matrix. Just like an ATM, a vending machine allows few options during service delivery, and is matched with customers whose needs are very similar to one another. There is a limited amount of pathways a customer can use when it comes to choosing the coca cola product, whether its from a vending machine or soda fountain. Provider-routed services, such as coca cola products, need to pay attention more to the operations management systems as well as automation and capital investment.

Service Product Bundle

Coca-Cola is a long time company, known around the world for its products’ physical attributes and the different products the corporation possess. As a result of the numerous amounts of various drinks, the coca-cola company serves as a manufacturer of the goods which the corporation distributes. Due to the tangibility of the products the company possesses, Coca-cola is seen as a physical (facilitating) goods form of bundle. This type of product bundle often contains fixed facilitated goods, which can definitely help to define the Coca-Cola Company. Although many may perceive Coca-cola to be a service company due to the explicit service details and the transportation of things from one place to another In regards to its tangible aspects, the company remains a physical goods type of product bundle, and the products themselves are the facilitating goods.